BigBasket’s Santa Delivery Partners and Christmas Shop Spread Holiday Cheer
BigBasket surprises customers with Santa-clad delivery partners and a dedicated Christmas Shop offering trees, decorations, baking essentials, and gifts for effortless holiday shopping.
Deepanjali
BigBasket is ringing in the holiday spirit by turning its delivery partners into Santa Claus for select customer deliveries this Christmas. This unique initiative is spreading festive cheer in cities such as Hyderabad, Pune, Bengaluru, Vizag, Nagpur, Kochi, Thiruvananthapuram, and Ranchi. Customers receiving their orders from a Santa-clad delivery partner are sure to experience a delightful surprise, perfectly blending convenience with the magic of the holidays.
Complementing this initiative, BigBasket has also introduced a dedicated Christmas Shop on its app. This one-stop shop offers a variety of holiday essentials, including Christmas trees, decorations, baking supplies, and gift items. Shoppers can find everything from perfume sets, earphones, and speakers to toys and chocolates, making it incredibly convenient to prepare for the season.
Speaking about the initiative, Anand Bhaskaran, Head of Digital and Marketing Communications at BigBasket, shared, “At BigBasket, we are excited to deliver festive cheer to our customers in just 10 minutes. With Santa Claus surprises and a specially curated Christmas Shop, we aim to make holiday shopping both convenient and delightful.”
BigBasket’s Christmas Shop is designed to provide customers with an array of products tailored for the season, catering to every holiday need. Whether it’s finding the perfect tree, adding sparkle with decorations, or assembling thoughtful gifts, the shop ensures customers can check off their holiday shopping lists with ease.
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To amplify the reach of the Christmas Shop, BigBasket has partnered with popular influencers like Kusha Kapila, Danish Sait, Aatman Desai, and Agasthya Shah. These influencers will showcase the variety and convenience of the Christmas Shop through engaging content, adding a fun and relatable touch to the brand’s festive campaign.
BigBasket’s approach this holiday season blends quick delivery, festive surprises, and a curated shopping experience to meet customer expectations. By turning delivery partners into Santas and launching a comprehensive Christmas Shop, the company reinforces its commitment to being a reliable and innovative partner for its customers.
This initiative not only spreads joy but also highlights BigBasket’s dedication to creating memorable shopping experiences. The festive campaign is a testament to the company’s ability to combine speed, selection, and seasonal excitement, ensuring customers have all they need to celebrate the holidays effortlessly.
