NODWIN Gaming to Bring Esports World Cup Closer to South Asia

NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem, has announced a landmark partnership with the Esports World Cup Foundation (EWCF) to manage media rights sales and spearhead marketing initiatives for the Esports World Cup (EWC) across South Asia—including India, Bangladesh, Nepal, and neighboring countries.

A Game-Changing Partnership for Esports in South Asia

Under this agreement, NODWIN Gaming will act as the strategic support and official marketing partner for the EWCF in the region. Their main responsibilities include:

• Managing and distributing media rights for the Esports World Cup, ensuring that the tournament reaches a wider audience through television, OTT, and digital platforms.
• Designing and executing localized marketing campaigns to engage South Asian audiences and elevate the esports and gaming culture in the region.
• Hosting community events and supporting grassroots initiatives to foster a more inclusive and sustainable esports ecosystem.

This partnership is set to bridge the gap between South Asia’s passionate gaming communities and the global esports stage, making world-class esports content more accessible than ever before.

Esports World Cup: A Global Phenomenon

The Esports World Cup, which debuted in 2024, is the world’s largest multi-title esports tournament. The event features:

• Over 1,500 players and 200 clubs from more than 100 countries.
• 21 competitive game titles.
• A record $60 million prize pool.
• 500 million online viewers and 2.6 million in-person attendees in its inaugural edition.

The 2025 edition is being held in Riyadh, Saudi Arabia, from July 7 to August 24, and is expected to further set new benchmarks for global competitive gaming.

NODWIN’s Proven Track Record

NODWIN Gaming is no stranger to bringing esports to mainstream audiences. The company’s Battlegrounds Mobile India Masters Series (BGMS) is the only Indian esports tournament to air on national television, broadcasting on Star Sports for three consecutive years. NODWIN has also managed media rights and production for major events like:

• eISL (with Football Sports Development Limited)
• VALORANT Challengers South Asia (with Riot Games)
• Mountain Dew Arena (with ESL India)
• Kingfisher India Premiership

This expertise in content localization, youth engagement, and high-quality production makes NODWIN the ideal partner to amplify the Esports World Cup’s reach in South Asia.

Voices from the Partnership

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said:

“The Esports World Cup is a landmark moment for global esports, and we’re proud to partner with the EWCF to bring that experience to South Asia. This partnership is about more than just broadcasting a tournament—it’s about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents. Whether it’s in India, Bangladesh, Nepal, or beyond, our goal is to make world-class esports content more accessible than ever.”

Mike McCabe, COO of the Esports World Cup Foundation, added:

“South Asia represents an incredibly dynamic and fast-growing gaming market, and NODWIN Gaming brings unparalleled knowledge, reach, and local trust to this ecosystem. By partnering with NODWIN, we are not only ensuring that the Esports World Cup reaches more fans, but we are also reinforcing our commitment to making esports more accessible, inclusive, and sustainable.”

Building a Sustainable Esports Future

The EWCF is a nonprofit organization that reinvests proceeds into the global esports industry to promote growth and sustainability. This partnership with NODWIN Gaming is expected to strengthen the foundation’s regional foothold and support the long-term development of esports in South Asia.

What’s Next for Gamers?

With this collaboration, South Asian fans can expect more localized broadcasts, community events, and opportunities to engage with the world’s biggest esports tournament. The partnership is set to inspire a new generation of gamers and bring the excitement of the Esports World Cup directly to living rooms and arenas across the region.