Vaseline’s “Screen Block” Shields Gamers from Blue Light

Vaseline’s New Game-Changer: Sunscreen for Gamers

Vaseline, a trusted name in skincare for over 150 years, has launched a groundbreaking product in Asia: “Screen Block SPF 50+.” This isn’t just any sunscreen—it’s specially designed for gamers, aiming to protect their skin from the harmful blue light emitted by screens during marathon gaming sessions.

Why Do Gamers Need Screen Protection?

Most people know to use sunscreen when they go outdoors to shield themselves from UV rays. But what about the hours spent in front of screens? According to a Unilever study, 64% of people are unaware that blue light from screens can penetrate the skin even more deeply than UV rays, potentially causing long-term skin damage.

Gamers, in particular, are at risk. Many spend up to 12 hours a day playing, with professional gamers sometimes logging nearly 40 hours a week. That’s a lot of screen time—and a lot of exposure to blue light.

What Makes “Screen Block” Unique?

Instead of launching a completely new formula, Vaseline has cleverly rebranded its existing sun-block with SPF 50+ as “Screen Block.” The product now comes in deep blue packaging with a bright orange font, making it instantly recognizable as a must-have gaming accessory.

• First-of-its-kind: While some brands claim to protect against UVA, UVB, and blue light, Vaseline is the only major brand marketing sunscreen specifically for gamers.
• Designed for Gamers: The packaging and branding speak directly to the gaming community, with in-game style fonts and influencer partnerships to boost credibility.

Innovative Marketing: Reaching Gamers Where They Play

Vaseline partnered with Ogilvy Singapore and Ogilvy Canada to launch the “Screen Block” campaign in Thailand, with plans to expand across Asia1. The campaign goes beyond traditional advertising:

• Influencer Collaborations: Vaseline sent Screen Block kits to gaming micro-influencers, who unboxed and reviewed the product live on their streams, demonstrating its use and importance.
• Interactive Gaming Events: Gamers in Thailand got to try the product firsthand at special events, making the experience both educational and fun.
• In-Game Integration: Vaseline worked with Umi Games to feature Screen Block in Fortnite’s Go Goated mode, blending the brand seamlessly into the gaming world.
• Online Availability: The product is already available in the Philippines via TikTok Shop, making it easy for gamers to buy where they spend their time online.

The Bigger Picture: Sun Care Market and Blue Light Awareness

The global sun care market is booming, valued at $14.9 billion in 2024 and expected to grow steadily over the next decade. While Europe currently leads the market, Asia Pacific is the fastest-growing region, making it the perfect place for Vaseline’s innovative launch.

As more people spend longer hours in front of screens—not just gamers, but also office workers and students—the need to protect skin from blue light is becoming a new priority in skincare.

Setting a New Trend in Skincare

Vaseline’s Screen Block isn’t just a product—it’s a wake-up call for a new generation. By positioning sunscreen as a gaming accessory, Vaseline is changing how people think about skincare in the digital age. This move could inspire other brands to create products that address the unique needs of today’s tech-savvy consumers.