mcure Pharmaceuticals has launched a powerful stroke awareness campaign in partnership with cricket icon MS Dhoni, aiming to educate the nation on identifying stroke symptoms and the importance of timely action. In a video that is part of the campaign, Dhoni urges people to learn and share the symptoms of stroke with others, emphasizing that early recognition can save lives. The campaign promotes a life-saving message, encouraging people across India to spread awareness by teaching at least one person how to identify a stroke.
The campaign’s focus on stroke prevention is essential given the staggering statistic that over 1.8 million people in India suffer a stroke each year, with stroke being a leading cause of death and disability. Recognizing the importance of early intervention, Emcure has taken up this initiative to increase awareness around stroke symptoms and improve health outcomes for those at risk. Known for his sharp instincts and quick decision-making on the cricket field, MS Dhoni is now championing the cause to teach the nation the critical signs of a stroke and the importance of swift action.
The BEFAST Approach
At the heart of this campaign is the BEFAST method, a simple and memorable acronym designed to make it easier for the public to recognize the symptoms of a stroke and act quickly. The BEFAST acronym stands for:
- Balance – Sudden loss of balance
- Eyes – Blurred or double vision
- Face – Facial drooping on one side
- Arms – Weakness or numbness in one arm
- Speech – Slurred speech or difficulty speaking
- Time – Time to call emergency services immediately
This approach equips people to identify stroke symptoms quickly, making it easier to act within the critical window when prompt medical attention can drastically improve outcomes.
In the campaign video, Dhoni compares responding to stroke symptoms to the urgency in cricket, where every second counts. Just as in a cricket match where quick decisions can change the game, recognizing the signs of stroke and taking immediate action by calling emergency medical support could mean the difference between recovery and long-term disability. His message reinforces the campaign’s core goal of empowering communities to act swiftly when they encounter stroke symptoms in themselves or others.
Deepanjali
