KFC Launches ‘Taste the Epic’ to Tempt Gen Z Food Lovers

KFC has rolled out an exciting new campaign, "Taste the Epic", designed to capture the attention of Gen Z with its most popular menu items. Conceptualized and brought to life by FCB India, this campaign spotlights KFC’s delicious range of bestselling items like Hot & Crispy Chicken, Peri-Peri Boneless Strips, Boneless Popcorn Chicken, and a selection of Zinger Burgers and Rolls. The goal? To show why KFC is the ultimate go-to for today’s generation, always craving bold flavors and unforgettable dining experiences.

The “Taste the Epic” campaign film follows two friends on a quest for something exciting, leaving behind a dull college fest to find the thrill they’re looking for. Eventually, they find their way to a KFC restaurant where the “epic taste” of KFC’s legendary chicken and zesty menu variety awaits. KFC’s iconic dishes are showcased as mouthwatering, must-have options for a generation that demands more from every experience.

Chief Marketing Officer Aparna Bhawal of KFC India expressed that “Taste the Epic” is about giving people more than just great food—it’s about celebrating KFC’s unmatched taste and variety. "Nobody makes chicken like we do, or offers the variety that KFC has," she said. "Today’s generation wants bigger, bolder, and more from everything, and that’s exactly what they get at KFC—an EPIC meal and experience every single time."

According to Bhawal, the campaign also represents a fresh new look for the KFC brand. The new campaign film is the first expression of this updated style, which consumers will see unfold in KFC’s branding across various touchpoints in the coming months. With a 360-degree rollout across TV, digital platforms, and more, KFC aims to bring this bold message to audiences everywhere.

KFC has always been a brand synonymous with quality chicken, but “Taste the Epic” goes further. Ashima Mehra, CEO of FCB India, explained that this campaign is a response to Gen Z's relentless pursuit of extraordinary experiences. "In an overstimulated world, where 'good' is no longer enough, the campaign captures today’s generation’s desire for elevated experiences," she said. "It’s about exceeding expectations, and that’s what KFC’s golden, crispy chicken delivers. It’s not just good, it’s EPIC!"

Mayuresh Dubhashi, Chief Creative Officer at FCB India, highlighted how “Taste the Epic” captures the essence of KFC’s unmatched taste. "From Zingers to Popcorn, to the Bucket—you name it, and KFC has got it," Dubhashi stated. He called the campaign a “cool, irreverent” response to the attitude of today’s generation, who demand that even good is no longer good enough. For this generation, only EPIC will do, and KFC has crafted this campaign to match that sentiment.

In addition to running on traditional TV and digital channels, the “Taste the Epic” campaign will have a full 360-degree plan, aiming to reach KFC fans across India through a mix of media touchpoints. This campaign signals a bold new era for KFC in India, where the brand is poised to set new standards for memorable flavor experiences that are more exciting, and yes—more epic than ever.

With “Taste the Epic,” KFC continues its tradition of innovating for flavor and excitement, meeting the high expectations of Gen Z by delivering meals that are more than just food—they’re experiences worth remembering.