Inside Edge

Adding "Ai" to advertising

Adding "Ai" to advertising

According to experts, AI can help marketers design personalised experiences for...

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa, a marketing agency, has bagged the digital mandate for Patanjali’s Nutrela...

Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...

Report: Disney Star would introduce the metaverse platform in India.

Report: Disney Star would introduce the metaverse platform...

According to reports, "Starverse" will debut during IPL 2023.

Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Jio's request to broadcast IPL games in 4K video resolution was granted by the BCCI

Jio's request to broadcast IPL games in 4K video resolution...

Sports18 is planning to broadcast the IPL in 16–17 languages and include tools like...

Abhishek Joshi leaves MX Player

Abhishek Joshi leaves MX Player

SVP & Business Head of SVOD (Subscription Business) & Business Partnerships Joshi...

Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Manu Kumar Jain has left Xiaomi

Manu Kumar Jain has left Xiaomi

Jain, Xiaomi's Global Vice President, joined the firm in 2014 as Country Manager...

Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

The majority of industry participants believe that while the guidelines will make...

The BCCI has announced bids for title sponsorship rights for the Women's Premier League

The BCCI has announced bids for title sponsorship rights...

Interested parties must pay a fee of Rs 1 lakh

Mona Jain will be the Chief Revenue Officer at Zee News

Mona Jain will be the Chief Revenue Officer at Zee News

Jain will be returning to Zee for the second time

Big tech must pay a fair proportion of money to digital news publishers: Apurva Chandra

Big tech must pay a fair proportion of money to digital...

The MIB secretary stated at the DNPA Future of Digital Media Conference that new...

'Cutting marketing budgets in difficult times is not a good idea.'

'Cutting marketing budgets in difficult times is not a...

A panel of industry leaders presented ideas on effective marketing strategies at...