Inside Edge

The Women's Premier League has been awarded to the Tata Group.

The Women's Premier League has been awarded to the Tata...

The Tata Group has secured the rights to the inaugural Women's Premier League. According...

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop a Samsonite bag.

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop...

The film was created as part of the luggage company's promotional operations with...

AIDCF's Misleading Remarks on New TV Price Regime Debunked: TRAI and Broadcasters Respond

AIDCF's Misleading Remarks on New TV Price Regime Debunked:...

The All India Digital Cable Federation (AIDCF) recently made inaccurate remarks...

Are small and medium-sized advertising firms struggling?

Are small and medium-sized advertising firms struggling?

While some industry participants believe the situation is difficult for small businesses,...

TV and digital must be viewed through the same prism: Vikram Sakhuja

TV and digital must be viewed through the same prism: Vikram...

At the introduction of the Pitch Madison Advertising Report 2023, the Partner &...

Adding "Ai" to advertising

Adding "Ai" to advertising

According to experts, AI can help marketers design personalised experiences for...

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa, a marketing agency, has bagged the digital mandate for Patanjali’s Nutrela...

Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...