Home Credit India’s “Upgrade Karein”: Life Ke Scenes Campaign Unfolds
Home Credit India debuts “Upgrade Karein” campaign—spotlighting everyday life moments and easy financing options that help consumers upgrade aspirations without financial stress.
Prakhar
Capturing Real-Life Upgrade Moments
Home Credit India’s fresh “Upgrade Karein” campaign opens with relatable vignettes: a newly married couple eyeing a refrigerator, a student dreaming of a better laptop, and a farmer planning modern irrigation. Each scene freezes in a “before” frame, then transitions to an “after” moment, thanks to instant, low-interest financing from Home Credit.
Cinematic Storytelling Meets Genuine Emotion
Shot with warm, natural light and candid performances, the campaign’s 60-second film weaves humour and heart. From the farmer’s triumphant grin as sprinklers hum to the student’s wide-eyed click of a gaming mouse, the ad underscores how modest upgrades fuel confidence, productivity, and happiness.
Financing Made Friendly
Home Credit’s on-screen narrator demystifies the upgrade process, with no hidden charges, quick approvals via the mobile app, and flexible tenures. Animated infographics appear seamlessly between scenes, illustrating EMI options tailored to each protagonist’s income bracket and lifestyle needs.
Omnichannel Rollout
Alongside TV and YouTube, “Life Ke Scenes” leverages Instagram Stories with interactive polls (“Which ₹999/month plan fits your dream?”), Facebook carousel ads showcase customer testimonials, and a dedicated microsite where users can simulate their upgrades and apply instantly.
Community Uplift Through Co-Creation
Home Credit invited users to share their own “upgrade stories” on social media with #UpgradeScenes. Selected entries—like a teacher upgrading her classroom projector, feature in localised outdoor hoardings and bus shelters across Tier-2 cities, amplifying grassroots resonance.
Measuring Impact
Within four weeks, Home Credit India reports a 30% rise in digital loan applications for consumer durables, a 20% increase in app downloads, and a 50% jump in social engagements for campaign content—evidence that aspirational storytelling drives both brand affinity and business results.
