Vijay Devarakonda joins Shyam Steel as a brand ambassador.

Actor Vijay Devarakonda has been appointed as the brand ambassador for Shyam Steel.

The business has disclosed its plans to refurbish and extend its retail operations throughout the markets of Andhra Pradesh and Telengana before moving on to other South Indian states.

Devarakonda is the newest addition to the list of well-known people who have endorsed Shyam Steel. The steel industry in Andhra and Telengana has enormous growth potential, and Shyam Steel will work to be among the top players in the major TMT bar market there.

Lalit Beriwala, Director of Shyam Steel Industries Limited, commented on the partnership with Vijay Devarakonda, saying, "We are thrilled to associate with Vijay Devarakonda. Due to Vijay's pan-Indian fan base and the fact that his persona is in line with our brand's mission, we believe that our relationship with him would not only help us establish a presence in the southern market but also broaden our brand's penetration and recognition. We are certain that having him on board as an ambassador will improve our ability to work together and interact with our target customers in the local marketplaces.

Devarakonda remarked of his affiliation with Shyam Steel, "I am glad to join up with Shyam Steel whose brand vision resonates with me. I can't wait to begin our journey and take part in intriguing new marketing initiatives. I anticipate a fruitful and protracted cooperation through this association.