Taboola beta experiments incorporating generative AI into its advertising platform, such as ChatGPT.

Taboola revealed that it is experimenting with incorporating generative AI, such as ChatGPT by OpenAI, into its advertising platform. To advance their advertising campaigns, one application of the new technology enables advertisers to employ AI to develop optimized adverts, titles, and content.

Advertisers will be able to choose creative material based on their searches utilizing this application's natural language processing and machine learning capabilities, which will ultimately help them to increase the efficiency and effectiveness of their campaigns. Taboola's advertising produce tens of billions of engagements annually, and the AI-generated ads will also be tailored for high performance utilizing this data to ensure optimum impact and reach for advertisers. The Firm is also looking into more applications of AI to improve the effectiveness and efficiency of its operations.

Adam Singolda, founder and CEO of Taboola, said, "We are pleased to be experimenting with ways we may integrate cutting-edge generative AI technology into our platform, including the extremely advanced ChatGPT." "We think that AI technologies will transform the way that marketers design and enhance their ads to drive performance, giving them more tools they need to win in the competitive world of online advertising."

The aim of Taboola's new AI-powered ad creation tool is to make it initially accessible to advertisers later this year. It is now under limited Beta testing.