Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop a Samsonite bag.
The film was created as part of the luggage company's promotional operations with the dancer as part of the 'Tested like Samsonite' campaign.
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There are numerous ways to test the strength and durability of a suitcase, but would you try dancing on it? Rukmini Vijayakumar, a dancer, surprised her social media followers by posting a video in which she performs some powerful Bharatnatyam moves atop a Samsonite bag. The Instagram video was part of the luggage brand's promotional activity with the dancer as an extension of the 'Tested like Samsonite' campaign, which demonstrated the toughness of Samsonite's bags.
She revealed: "I performed on stages all over the world as a Bharatnatyam artist, each one molding my craft and defining me as a performer. But today, I'm excited to use Samsonite suitcases as my platform." "These bags are designed to withstand tremendous pressure - up to 290 kgs - and harsh collisions, due to rigorous overload and impact tests."
'Tested like Samsonite,' according to the brand, is a campaign that tries to find common ground with individuals who have faced various misfortunes in life and is a testament to those who choose to stand back up and confront the difficulties with confidence and courage. Amitabh Bachchan, Yuvraj Singh, and Mithali Raj appeared in recent campaign advertisements. Lowe Lintas conceptualized the campaign, which also emphasizes the common characteristic, such as its line of products that undergo the most rigorous strength and durability testing before they are declared worthy for the end user, to assure the highest quality standards.
