Godrej’s Labour Day Salute: Celebrating an Inclusive Workforce
Godrej Consumer Products releases an emotive Labour Day film spotlighting its diverse employees, underscoring inclusivity, teamwork, and the brand’s human‑centric values.
Prakhar
Faces Behind the Brand
Godrej’s Labour Day film unfolds through the eyes of workers, from factory floor operators to R&D scientists, each sharing brief glimpses of their day. Interwoven narratives highlight accessibility, gender balance, and skill training initiatives.
Story Arc and Style
Shot in a single‑take simulation, the film moves seamlessly across production lines, labs, and offices. Subtle branding ensures the focus remains on people, with Godrej’s logo appearing as embroidered badges on uniforms.
Amplifying Authentic Voices
Employees authored voice‑over scripts, lending a genuine tone to each scene. The soundtrack features ambient factory sounds mixed with upbeat folk music, reinforcing cultural roots.
Distribution and Impact
The film premiered internally, then on LinkedIn and YouTube, accompanied by an interactive microsite profiling employee success stories. HR reported a 25% increase in internal referral hires during the campaign window.
Why It Resonates
By celebrating its workforce, Godrej reinforced employer branding, boosted morale, and showcased inclusivity as a core business asset, demonstrating that people are the brand’s greatest product.
