Ghodawat Launches STAR Refined Oil Campaign with Raveena Tandon!

Ghodawat Consumer, the FMCG wing of the rapidly growing Sanjay Ghodawat Group, has officially launched a new campaign for STAR Refined Oil, featuring actress Raveena Tandon. Titled "Barso Ka Bharosa - Ab Nayi Pehchan Ke Sath," the campaign aims to connect with consumers and reinforce the brand’s commitment to quality.

This campaign includes a brand refresh with a new logo and packaging design. The product line now offers sunflower, soybean, and cottonseed oils in convenient packaging sizes of 1 litre, 5 litres, and 15 litres to meet various culinary needs.

Salloni Ghodawat, Director of Ghodawat Consumer, emphasized the campaign's goal, stating, “With our refreshed identity, we aim to connect deeply with families across India. STAR Refined Oil is not just a product; it’s a trusted partner in every kitchen, ensuring delicious and pure meals. We are focused on making STAR a Regional Champion in the next five years.”

Shubham Shukla, Marketing Head at Ghodawat Consumer, outlined the campaign's strategic approach: “Our overall strategy allocates 20% of our marketing budget for creative production and 80% for platform distribution. Out of that, 60% will be dedicated to brand-building initiatives to foster long-term consumer relationships, while 40% will focus on sales promotions. Partnering with Raveena brings a fresh perspective to STAR Refined Oil, and her authenticity will strengthen our brand equity.”

The STAR Refined Oil campaign employs a multi-channel strategy to maximize reach and engagement. Commercials featuring Raveena Tandon’s cooking experiences will air on TV and YouTube. Social media platforms like Instagram and Facebook will host interactive content, including live cooking sessions and user-generated contests. Additionally, targeted ads in regional magazines and hoardings in high-traffic areas will enhance brand visibility. In-store displays and promotional deals will encourage shoppers to try STAR Refined Oil, highlighting its quality.