CEF Group Launches E-Cycle Range with Harbhajan Singh as Face

CEF Group, a leader in renewable energy and sustainable solutions, has taken a bold step into the e-cycle market, introducing a range of high-performance electric bicycles priced between Rs 20,000 and Rs 30,000. This move aims to revolutionize urban mobility by offering an affordable, eco-friendly alternative to traditional vehicles. Targeting daily commuters, students, and blue-collar workers, these e-cycles are designed to bridge the gap between budget-friendly cycles and premium electric bikes, making sustainable transportation more accessible to a broader audience.

To amplify its message of eco-conscious mobility, the company has brought on board former cricketer Harbhajan Singh as its brand ambassador. Known for his resilience and fitness, Harbhajan embodies the values of determination and innovation that align perfectly with CEF Group’s mission. His association with the brand is expected to inspire individuals across both urban and rural markets to embrace a greener and healthier mode of transportation.

Speaking about this milestone, Maninder Singh Nayyar, founder and CEO of CEF Group, expressed enthusiasm for the new venture. "Our commitment to sustainability drives every decision we make, and entering the e-cycle market is a natural extension of this mission. By offering affordable, high-quality e-cycles, we aim to make eco-friendly mobility accessible to a wider audience. With Harbhajan Singh as our brand ambassador, we are confident that his influence and passion for innovation will encourage people across the country to adopt a greener way of commuting."

Harbhajan Singh shared his excitement about the collaboration, saying, “I am thrilled to be part of CEF Group’s mission to make sustainable mobility available to everyone. The e-cycle range is a significant step towards reducing environmental impact while promoting an active and healthy lifestyle. It’s an honor to represent a brand that prioritizes innovation and sustainability in such a meaningful way.”

Beyond the e-cycle launch, CEF Group is preparing to introduce five new e-cycle models tailored to different consumer needs. The company also plans to expand into the electric two-wheeler, three-wheeler, and four-wheeler markets, signaling its ambition to become a key player in the evolving mobility landscape. With a strategic plan to establish its presence across 20 states in India, leveraging both online platforms and local dealerships, CEF Group is poised to make a significant impact on India’s shift towards eco-friendly transportation.

This venture aligns with CEF Group’s broader commitment to fostering a cleaner environment and promoting sustainable practices. By offering an efficient zero-emission alternative to conventional vehicles, the e-cycle range is set to play a pivotal role in reducing carbon emissions and supporting greener cities. The combination of affordability, cutting-edge features, and a trusted brand ambassador positions CEF Group as a leading force in the sustainable mobility sector.