Criteo Enhances Swiggy’s Offsite Media for Rapid Commerce

Criteo Enhances Swiggy’s Offsite Media for Rapid Commerce

Criteo, the commerce media corporation, introduced a partnership with swiggy, an on-demand convenience platform, to energy its offsite retail media campaigns, permitting endemic and non-endemic manufacturers to interact with excessive-cause audiences across the open internet and ott systems.

The collaboration will carry criteo’s advanced generation to assist swiggy and types force complete-funnel advertising results out of doors of the swiggy internet site.The collaboration has already delivered a hit results for brands such as kellogg’s, which leveraged this partnership to force conversions and entice new-to-brand customers. Criteo created trade audiences to fulfill the brand goals which encompass behaviours centered on comfort and nutrients.  The marketing campaign executed a return on advert spend (roas) of one.Nine, a new-to-brand fee of 25%, and reached over 50% of the target audience, with in addition upgrades predicted as the attribution window matures.

Commenting at the partnership, amitkumar banka, head of boom advertising and marketing, swiggy, says “quick commerce is growing hastily in india, with a 77% yoy increase, and is expected to preserve developing at a charge of 40-45%. Our partnership with criteo will allow our accomplice manufacturers and non-endemic manufacturers to reach and interact with short commerce customers across the open internet.”

Kashish vasandani, director increase, swiggy, provides, “the achievement memories with kellogg's and other cpg brands exhibit the effectiveness of criteo's retail media abilties that can release cost for all players inside the advertising ecosystem."

Medhavi singh, country head, india, added, “criteo has a main market footprint in retail media, such as sixty five% of the top 30 outlets inside the americas and 50% of the pinnacle 30 in emea, and we're broadening our retail media presence in india and apac.​ we're proud to companion with swiggy, one of the leaders in the quick commerce space, to power their offsite retail media campaigns to further scale inside the industry. Because the wishes for retail media in india develop unexpectedly, criteo’s retail media answers powered by its advanced ai and trade statistics allow agencies to make knowledgeable decisions and optimise media making plans for better effects in a single unified platform.”This partnership with swiggy elevates criteo’s main role in retail media, and swiggy inside the evolving quick commerce landscape, handing over measurable cost for organizations throughout the environment.