Deconstruct's 24-Hour Dermathon Breaks Records

Deconstruct Skincare has officially set a Guinness World Records™ title for the 'Longest Skincare Livestream' with its innovative 24-Hour Dermathon. This marathon YouTube Live session brought together 24 esteemed dermatologists, engaging over 30,000 participants nationwide and generating more than 500,000 real-time interactions, including 200,000 skincare questions, with 10,000 answered live.

A Nationwide Skincare Education Initiative

The Dermathon aimed to democratize skincare education by providing expert-led guidance accessible to anyone with an internet connection, from metropolitan cities to smaller towns. Over 24 hours, leading dermatologists addressed a wide range of skincare concerns such as acne, pigmentation, sun protection, ingredient literacy, and beginner routine-building. Viewers interacted with the experts in real-time through the YouTube Live chat, enabling open and direct conversations that reflected real skincare journeys.

Official Recognition by Guinness World Records™

The record was officially recognized by Guinness World Records™ following the successful completion of the 24-hour livestream. The certificate was awarded by Mr. Swapnil Dangarikar, Senior Adjudicator from Guinness World Records™, who noted that this record was challenging to achieve and unique in its purpose.

Voices from Deconstruct and Dermatologists

Malini Adapureddy, Founder and CEO of Deconstruct Skincare, expressed, “Dermathon has been a defining moment for us, not just because of the Guinness World Records™ title, but because of the unprecedented participation we witnessed across the country. Dermatologists played a pivotal role in making complex skincare science understandable and actionable, bridging the gap between expert knowledge and everyday concerns.”

Dr. Anupriya Goel, a well-known dermatologist and popular voice on Instagram, shared, “The 24-Hour Dermathon was truly a one-of-a-kind initiative by Deconstruct that brought dermatologists together to share authentic, science-backed skincare knowledge on a national stage. Achieving the Guinness World Records™ title through this effort sends a strong message that skincare education should be credible, accessible, and rooted in evidence—not fleeting trends or myths.”

A Milestone for Skincare Education

By spotlighting dermatologist expertise and prioritizing education over promotion, Dermathon cut through the misinformation that often surrounds skincare conversations online. It addressed the growing need for credible, science-backed guidance, especially for beginners and those in regions with limited access to dermatologists.

The Guinness World Records™ title recognition is a defining milestone for Deconstruct, capturing the scale and ambition of Dermathon and reinforcing the brand’s focus on credible, education-led experiences that shape how skincare conversations unfold in India.