Go Cheese: A Flavorful Twist to Everyday Meals

Parag Milk Foods, the company behind the popular cheese brand Go Cheese, has launched a new TV commercial to highlight the versatility of their product. The 20-second ad showcases how Go Cheese can be used to elevate everyday dishes like pizza, tacos, and pasta.

The ad, which premiered during the popular reality show Bigg Boss 18, is set in a bright and cheerful kitchen. It features various Go Cheese products, including four-cheese blends and cheese blocks, being used to create delicious meals. The upbeat music and catchy tagline encourage viewers to "Make it Amazing" with Go Cheese.

Akshali Shah, Executive Director at Parag Milk Foods, explained that Go Cheese has revolutionized India's cheese culture. "Indian consumers, who were once familiar only with processed cheese, now have access to a wide range of delicious and high-quality cheeses," Shah said. "We want to inspire home cooks to experiment with cheese and elevate their everyday meals."

Samarth Shrivastava, founder of Believe Trinity, the agency that conceptualized and executed the campaign, shared his vision for the ad. "We wanted to capture the true essence of Go Cheese, which is more than just a cheese brand. It's a culinary partner that empowers home cooks to create amazing dishes," Shrivastava said. "Our new 'food-out' campaign showcases the endless possibilities of Go Cheese, encouraging viewers to unleash their creativity in the kitchen."

The campaign will be aired on television and digital platforms, reaching a wide audience of food lovers. Go Cheese aims to become a staple ingredient in Indian kitchens, adding flavor and excitement to every meal.