Citroën India Launches "Do What Matters" Campaign Featuring M S Dhoni
The campaign was executed by Leo Burnett, Mumbai, delivering creative and impactful messaging that resonates with the audience and strengthens the brand's presence
Sumit Rawat
Citroën India has unveiled its latest campaign, "Do What Matters," featuring cricket icon Mahendra Singh Dhoni as the brand ambassador. The campaign aims to connect with the Indian audience through the shared passion for cricket and the values that Citroën stands for.
The "Do What Matters" campaign will commence with the launch of Citroën Team Dhoni, a nationwide initiative encouraging fans to support the Indian Cricket Team during the T20 World Championship. This initiative is set to energize cricket enthusiasts and foster a sense of community and support for the national team.
Expressing his excitement, Shishir Mishra, Brand Director of Citroën India, stated, "At Citroën, we deeply understand our customers' needs and are dedicated to delivering well-engineered cars that embody everything that truly matters to them. Cricket is a passion that unites India, and with Mahendra Singh Dhoni as our brand ambassador, we are confident that our message will resonate powerfully with consumers across the nation. This campaign aims to inspire customers to make vehicle choices that align with their values, reflecting Citroën's ethos of transparency, reliability, and excellence."
The campaign is strategically planned in three phases to maximize engagement and impact. Executed by Leo Burnett, Mumbai, "Do What Matters" will be amplified across multiple platforms, including OTT, TV, print, social media, YouTube, Google, OOH, and on-ground activations, ensuring a widespread reach and a powerful impact.
With this campaign, Citroën India aims to strengthen its connection with consumers and reinforce its commitment to delivering vehicles that align with their values and lifestyle, all while celebrating the spirit of cricket that unites the nation.
