Karan Johar vs Myntra EORS feud featured on billboards
Strategically placed in high-traffic areas of Delhi, Mumbai, and Bangalore, the OOH campaign highlights sharp deals on international brands during EORS
Sumit Rawat
Myntra has launched a unique Out-of-Home (OOH) campaign featuring filmmaker and fashion icon Karan Johar for the 20th edition of its flagship fashion event, the End of Reason Sale (EORS). Strategically placed in high-traffic locations across Delhi, Mumbai, and Bangalore, the campaign aims to spotlight sharp deals on international brands offered by participating brands and sellers during EORS.
In an unconventional twist, the campaign adopts an anti-EORS stance, with Karan Johar front and center, humorously urging shoppers to reconsider their decision to shop during Myntra’s 20th EORS. The OOH ads feature witty, tongue-in-cheek statements like "Focus on your start-up na," "It's about inner beauty anyway," "Itni garmi mein kapde kaun khareed ta hai?" and "Hands off my spotlight," showcasing Karan giving humorous reasons why shoppers should not shop at Myntra EORS.
The campaign narrative highlights Johar's playful dilemma, as EORS offers sharp deals on international brands, making premium and global fashion accessible to everyone. With humor and wit, Karan questions who will continue to look up to his fashion expertise if everyone can effortlessly attain style at unbeatable prices.
