KL Rahul Partners with Police: A Match Made in Style

Police, the iconic lifestyle brand, has announced a strategic partnership with Indian cricket star KL Rahul. This collaboration aims to strengthen the brand's position in India and the Middle East, where it resonates with a young and dynamic audience.

KL Rahul, known for his exceptional talent and charismatic personality, is the perfect embodiment of Police's brand ethos. His unwavering determination, confident attitude, and unique style align seamlessly with the brand's "Audacity Wanted" concept.

The partnership will involve a series of marketing campaigns, including a video featuring KL Rahul, which will be released across various platforms. The campaign will showcase the brand's bold and rebellious spirit, inspiring individuals to embrace their individuality and challenge the norm.

Barbara De Rigo, Chief Marketing Officer of the De Rigo Group, expressed her excitement about the partnership, stating, "KL Rahul's passion for the game and his unique personal style make him a perfect fit for the Police brand. This collaboration will help us connect with a wider audience and inspire them to embrace their individuality."

KL Rahul also shared his enthusiasm for the partnership, saying, "I'm thrilled to be associated with Police, a brand that embodies boldness and confidence. I look forward to working with them to inspire people to embrace their unique style and live life to the fullest."

This partnership marks a significant milestone for Police, as it continues to expand its global footprint and connect with a new generation of consumers.