Joy Personal Care appoints Medha Shankr as their new brand ambassador

Joy Personal Care, an esteemed Indian home-grown personal care brand under the umbrella of RSH Global, has proudly announced the appointment of Medha Shankr, a talented Indian actress known for her performances in Hindi films like 12th Fail and Shaadisthan, as its new brand ambassador. Medha has made a name for herself by portraying characters that celebrate determination, femininity, and simplicity, making her a fitting representative of today’s young women. Her inspiring journey and relatable persona align seamlessly with Joy Personal Care's commitment to promoting inclusivity and breaking stereotypes in the beauty industry.

Medha Shankr, often described as a breath of fresh air in Bollywood, has captured the hearts of millions with her powerful performances and refreshing presence on screen. Her strong connection with young audiences makes her the perfect choice to represent Joy Personal Care, a brand that deeply values individuality and self-care.

Sunil Agarwal, the founder and chairman of Joy Personal Care (RSH Global), expressed his enthusiasm about the collaboration, stating, “We are thrilled to welcome Medha Shankr, a talented actor, as our brand ambassador. Her refreshing approach and genuine charm align perfectly with our brand’s core principles of authenticity and inclusivity. We believe this partnership will help us forge an even deeper connection with our audience.”

Poulomi Roy, the Chief Marketing Officer of Joy Personal Care (RSH Global), also shared her thoughts on the partnership, saying, “Medha Shankr’s vibrant persona and strong rapport with young women make her an ideal ambassador for Joy Personal Care. Her powerful on-screen presence and genuine connection with the audience resonate deeply with our consumers. We are confident that her involvement will significantly advance our mission to inspire confidence and encourage the embrace of natural beauty.”

Medha Shankr expressed her excitement about the collaboration, stating, “I am thrilled to embark on this new journey as Joy Personal Care’s brand ambassador. The brand’s core message of embracing inner beauty is something I deeply resonate with. We should all celebrate our unique beauty and feel confident in our own skin.”

Through this collaboration, Joy Personal Care reaffirms its commitment to promoting natural beauty and empowering women to feel confident and celebrated every day. The partnership with Medha Shankr marks a significant step in the brand's ongoing mission to inspire confidence and embrace diversity in the beauty industry.