Tag: Do What Matters

Campaigns

Citroën India Launches "Do What Matters" Campaign Featuring...

Sumit Rawat Jun 5, 2024 0 58

The campaign was executed by Leo Burnett, Mumbai, delivering creative and impactful...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 3

Too long

66.7 %

Uninteresting content

0 %

Annoying voiceovers

33.3 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 3

Emotional storytelling

33.3 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

0 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 102

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Business Spotlight

EMCURE Taps Vidya Balan to Elevate Its Arth Range

EMCURE Taps Vidya Balan to Elevate Its Arth Range

Prakhar Mar 10, 2025 0 86

EMCURE announces Vidya Balan as the brand ambassador for its Arth range, blending...

Inside Edge

Veeba Partners with MasterChef India—Bringing Gourmet Magic to Every Kitchen

Veeba Partners with MasterChef India—Bringing Gourmet Magic...

Prakhar Feb 7, 2025 0 267

Veeba collaborates with MasterChef India, inspiring home chefs with bold flavours...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 83

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 51

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 102

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Business Spotlight

EMCURE Taps Vidya Balan to Elevate Its Arth Range

EMCURE Taps Vidya Balan to Elevate Its Arth Range

Prakhar Mar 10, 2025 0 86

EMCURE announces Vidya Balan as the brand ambassador for its Arth range, blending...

Inside Edge

Veeba Partners with MasterChef India—Bringing Gourmet Magic to Every Kitchen

Veeba Partners with MasterChef India—Bringing Gourmet Magic...

Prakhar Feb 7, 2025 0 267

Veeba collaborates with MasterChef India, inspiring home chefs with bold flavours...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 83

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 51

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 102

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...