CARS24 Unveils Heartwarming Diwali Film, Exploring How Drives Rekindle Memories
CARS24’s emotional Diwali film highlights how a familiar drive reconnects a father with lost memories, emphasizing the bond between family, nostalgia, and life’s journeys
Sumit Rawat
This Diwali, CARS24 has launched a touching brand film titled "For the Drives That Take You Back," featuring actors Kuldeep Sareen and Chandan Anand. The film tells the poignant story of a father battling dementia, whose forgotten memories resurface during a familiar drive with his son. Through this narrative, CARS24 reminds audiences that cars are more than just modes of transportation—they are silent witnesses to life’s most meaningful moments.
The emotional core of the film lies in its portrayal of how a simple journey bridges the gap between past and present, reconnecting the father with memories he thought were lost. The storyline reflects a deeper theme—the challenges of dementia, which affects more than 55 million people worldwide, including 8.8 million in India. The film underscores not only the difficulty of memory loss but also the emotional strength required by families to preserve cherished connections.
Speaking about the campaign, Gajendra Jangid, Co-Founder and CMO of CARS24, shared:
“This film isn’t just about cars—it’s about the memories they carry. At CARS24, we aim to help people find vehicles that become part of their most meaningful journeys.”
Set in an ordinary neighborhood, the film’s relatable setting amplifies its emotional impact, showing how profound connections often emerge in everyday places. Manuj Chawla, writer of the film, elaborated:
“We wanted to tell a story rooted in real emotions—family bonds, nostalgia, and memory loss. In this narrative, the car isn’t just a backdrop but a companion that bridges the father’s past and present.”
Director Jai, founder of Dhindora Media, emphasized the significance of the film’s subtle moments:
“The goal was to capture the nuances of these quiet drives and shared experiences. The car represents more than just transportation—it carries the memories and bond between father and son across time, even when words fail.”
Currently airing across digital platforms such as YouTube, Facebook, and Instagram, the film is resonating with audiences across India this festive season. With this campaign, CARS24 celebrates how some journeys are not about the destination but about remembering where we’ve been, encouraging viewers to cherish the connections that make every drive meaningful.
