KitKat Speeds Up with Formula 1 Partnership

In a groundbreaking move, Nestlé’s iconic KitKat has partnered with the high-octane world of Formula 1. This dynamic duo is set to thrill fans worldwide, combining the excitement of motorsport with the joy of a chocolate break.

The multi-year partnership will officially kick off in the 2025 season, marking a special occasion for both brands. It will coincide with KitKat’s 90th anniversary and Formula 1’s 75th anniversary. This collaboration is a testament to the global appeal of both brands and their shared commitment to delivering innovative and exciting experiences.

As part of the partnership, fans can expect a variety of exciting activations throughout the 2025 and 2026 seasons. These activations will include trackside branding, immersive fan zones at select Grands Prix, and exclusive promotional prizes. KitKat will also be bringing its signature “Have a Break, Have a KitKat” message to the fast-paced world of Formula 1, encouraging fans to pause and enjoy the moment.

Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé, expressed his enthusiasm for the partnership, stating that Formula 1’s global reach and diverse fanbase make it the perfect platform for KitKat to connect with fans around the world. He highlighted the opportunity to bring fun and excitement to the sport and create memorable experiences for fans.

Emily Prazer, Chief Commercial Officer at Formula 1, echoed Meunier’s sentiments, emphasizing the universality and fun of the KitKat brand. She expressed excitement about the new experiences that KitKat will bring to Formula 1 fans and the potential to introduce new audiences to the sport.

This partnership between KitKat and Formula 1 is a match made in heaven. It combines the thrill of speed with the pleasure of a chocolate break, creating a truly unique and exciting experience for fans of both brands.