Foxtale & Rohit Saraf: Sunscreen Advocacy for Bold Young Men
Foxtale enlists Rohit Saraf to champion sunscreen use among young men, blending star power with engaging storytelling to redefine male skincare norms creatively.
Prakhar
Foxtale has teamed up with actor Rohit Saraf for a fresh campaign aimed at encouraging sunscreen use among young men—a demographic often overlooked in sun‑care marketing. With his youthful appeal and authentic charm, Saraf leads an initiative that reframes sunscreen as an essential part of every modern man’s grooming arsenal.
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Breaking Stereotypes in Male Grooming
Historically, sunscreen ads have targeted women, leaving male audiences under‑informed about sun protection. Foxtale’s campaign, however, positions sunscreen as a cornerstone of male skincare, emphasising benefits like preventing premature ageing, reducing burn risk, and maintaining healthy skin during outdoor sports or daily commutes.
Rohit Saraf’s Real Talk
In a series of digital shorts, Saraf shares candid “sun fail” stories, from embarrassing burns on holiday to makeup‑like whitecast mishaps, then demonstrates how Foxtale’s lightweight, non‑greasy formula solves them. His relatable delivery sparks conversations on social media, dismantling myths that sunscreen makes skin look shiny or is only for vacation use.
Interactive Digital Engagement
Foxtale’s #ShieldLikeSaraf challenge invites fans to post a selfie showing their skincare routine, tagging friends to highlight the importance of daily SPF. Winners receive personalised skincare kits and a video shout‑out from Saraf himself, driving both awareness and engagement.
A New Era of Skincare Inclusivity
By empowering young men to embrace sun protection, Foxtale is not just selling sunscreen, it’s redefining male grooming culture. The brand positions itself as an advocate for healthy habits, showing that true confidence starts with caring for your skin every single day.
