Red Bull, Nissin, Kreo Fuel College Rivals Season 2 Esports Extravaganza
Red Bull, Nissin, and Kreo are powering College Rivals Season 2, India’s largest collegiate esports event, with thrilling activities and unforgettable experiences.
Deepanjali
India’s biggest college esports championship, College Rivals, is back with a bang for Season 2, and it’s pulling out all the stops to be bigger and better than ever. The high-energy gaming talent hunt has just secured three major Associate Sponsors: Red Bull, Nissin Cup Noodles, and Kreo, each bringing their unique flair to the event. As the official Energy Partner, Snacking Partner, and Kreative Partner, these brands are adding an electrifying edge to the competition, promising an unforgettable experience for students and gaming enthusiasts.
The Ampverse DMI-organized event, which kicked off in July 2024, has attracted over 2,00,000 students from colleges across the nation, all competing for an impressive INR 50,00,000 prize pool and the chance to win a prestigious professional gaming contract. The Grand Finale is set to take place in early 2025, capping off months of intense competition with a thrilling showdown.
Ashwin Haryani, Country Head at Ampverse DMI, expressed excitement over the partnerships: “We’re ecstatic to have industry leaders like Nissin Cup Noodles, Red Bull, and Kreo onboard. Season 2 has grown exponentially, and these partners are adding a whole new level of excitement. From immersive activities to interactive zones, these brands are making sure every student gets to experience the pure thrill of esports like never before.”
Returning to College Rivals after a successful debut last year, Red Bull is back with a vengeance, bringing its signature energy to the event. As the official Energy Partner, Red Bull is setting up interactive zones featuring racing simulators and offering free product samples, ensuring participants stay fueled for all the fast-paced gaming action.
Nissin Cup Noodles, the event’s Snacking Partner, is spicing things up with instant noodle sampling to keep gamers energized during the event. “We’re fired up to be part of College Rivals Season 2,” said Varun Oberoi, Vice President, Head of Marketing and Corporate Communications at Indo Nissin Foods. “The energy of the event perfectly matches our brand’s appeal as the go-to snack for gamers.”
Adding a creative twist, Kreo, the Kreative Partner, is engaging students with top-tier branded gaming peripherals and exciting activities like typing tests and giveaways. This interactive approach ensures students experience the latest in gaming gear, making College Rivals an unmissable event for tech and gaming enthusiasts.
College Rivals Season 2 has expanded its reach, now spanning 20+ cities and 58+ colleges, engaging a staggering 11,00,000 students across India. The event has become a key platform for brands to connect with the youth, offering a blend of high-octane competition, community building, and innovative engagement. With Red Bull’s adrenaline-pumping energy, Nissin’s flavorful snacks, and Kreo’s cutting-edge tech, College Rivals promises to set a new benchmark in the world of collegiate esports.
Stay tuned as the competition heats up and prepares to crown the ultimate champions, with the Grand Finale just around the corner. College Rivals Season 2 is not just a gaming event; it’s a celebration of youth, energy, and the evolving landscape of Indian esports.
