BigMuscles Nutrition Unveils ‘Hustle Banaye Muscles 2.0’ Featuring Nora Fatehi
BigMuscles Nutrition launches ‘Hustle Banaye Muscles 2.0’ with Nora Fatehi, showcasing her journey of recovery and dedication to fitness, featuring Nitric Whey Protein.
Deepanjali
BigMuscles Nutrition, one of India’s leading brands in sports and fitness nutrition, has launched ‘Hustle Banaye Muscles 2.0’, the next phase of its impactful campaign that emphasizes the importance of hard work and perseverance in achieving fitness goals. The campaign, which previously showcased Nora Fatehi’s intense workout routine, now delves deeper into her journey of recovery after an injury, highlighting how regular exercise has been pivotal in her fitness routine.
In the latest Hustle Banaye Muscles 2.0 campaign, Nora Fatehi shares her personal fitness experience post-injury. The Bollywood actress reveals that after suffering from an injury, working out became even more crucial for her recovery. Nora credits Nitric Whey Protein—a supplement enriched with prohydrolase enzyme technology—for boosting her muscle recovery and helping her achieve her fitness goals. Each scoop of this protein supplement provides 27 grams of protein, which is essential for improving muscle strength and overall performance.
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Nora, speaking about her fitness routine, said, "I have been consistent with my gym and workout routine ever since my injury. It’s essential for me to work out regularly to recover fully. I’ve been focusing on building my core strength and leg strength, and my entire body. Nitric Whey Protein has been my go-to for muscle recovery, helping me perform at my best." She encourages all fitness enthusiasts to be a part of BigMuscles Nutrition’s campaign, emphasizing the importance of hard work and dedication in achieving any fitness goal.
Suhel Vats, the Founder and MD of BigMuscles Nutrition, further elaborated on the brand’s vision. He mentioned that BigMuscles has always amplified the importance of hard work and performance for those working toward fitness goals, whether men or women. He highlighted that the brand’s latest campaign focuses on empowering women in fitness, recognizing the growing trend of women taking charge of their fitness journeys. Suhel emphasized, “Our mission is to make fitness accessible and achievable for everyone, and we are committed to providing advanced sports and nutritional supplements to support this mission.”
The first phase of the ‘Hustle Banaye Muscles’ campaign was a breakthrough, particularly for Indian women, as it redefined the narrative around fitness. Traditionally, fitness has been seen as a male-dominated domain, but the campaign flipped this narrative by focusing on strong and determined women. With Nora Fatehi’s journey as the centerpiece, the campaign motivates women to prioritize their fitness and health, reminding them that fitness is about effort and dedication, not just aesthetics.
The campaign has already received significant praise and attention, and just recently, cricket star Hardik Pandya also highlighted his recovery journey post-festivities with BigMuscles Nutrition’s Nitric Whey Protein. Pandya announced on social media that he had returned to his fitness regime, with the help of the protein supplement, which is known for its powerful nutritional delivery and Informed Choice certification.
