MyGlamm's super makeup campaign features Shraddha Kapoor's #SuperMakeupForASuperYou
The #SuperMakeupForASuperYou movement's featured products aim to empower women by celebrating and enhancing their diverse identities through inclusive, high-quality makeup solutions
Sumit Rawat
MyGlamm, India’s leading online direct-to-consumer (D2C) makeup brand, has launched the highly successful Super Serum Makeup franchise through their #SuperMakeupForSuperYou campaign. This campaign features actress, brand ambassador, and investor Shraddha Kapoor in a digital video commercial (DVC), introducing four exciting new products.
The MyGlamm Super Makeup Range is a thoughtfully curated collection of makeup products designed to fit the multi-tasking lifestyle of today's empowered women. This lineup of beauty essentials aims to redefine conventional makeup routines, enabling users to express their unique identities with confidence.
In the latest DVC starring Shraddha Kapoor, the spotlight is on the Super Serum Makeup franchise and the MyGlamm Super Makeup Range, encouraging everyone to #GlammUpLikeAStar. The featured products include the Super-Kohl Long Stay Kajal, Super-Lash Volumizing Mascara, Super-Duo Lipstick + Liquid Lipstick, and the Super-4 4-in-1 Liquid Lipstick Stack. These products ingeniously combine the benefits of serums and makeup, offering added SPF for protection and promising to revolutionize skincare-infused makeup routines in India through the #SuperMakeupForASuperYou campaign.
Commenting on the launch, Shraddha Kapoor shared, “As a woman constantly on the move, I understand the importance of makeup that keeps up with a busy lifestyle. The MyGlamm Super Makeup Range is tailored for women like us, offering versatile products that effortlessly transition from day to night. The #SuperMakeupForASuperYou campaign embodies the belief that every woman can embrace her inner superhero through self-expression and confidence. I am super thrilled to be part of this journey.”
Sukhleen Aneja, CEO of Good Brands Co, also expressed her enthusiasm about the launch, stating, "We are thrilled to introduce MyGlamm’s Super Makeup Range, which offers multi-functional makeup solutions for women juggling various roles in their lives. Our aim is to deliver versatile, high-performance products that resonate with the vibrant lifestyles of contemporary Indian women. With the Super Makeup Range, we are redefining makeup by offering innovative, multi-tasking solutions that empower women to express themselves effortlessly.
This launch marks a significant step forward for MyGlamm, reinforcing its commitment to providing high-quality, inclusive beauty products that cater to the diverse needs and identities of women today.
