Derma Co and Zepto Shield Jaipur Delivery Heroes from Summer Heat
The Derma Co partners with Zepto to distribute cooling skincare kits to Jaipur’s delivery riders, blending social impact, brand purpose, and rapid e‑grocery convenience.
Prakhar
This summer, Jaipur’s delivery warriors are getting more than just tip‑top e‑grocery speeds—they’re receiving lifesaving relief. The Derma Co, India’s dermatology‑driven skincare brand, has teamed up with Zepto to distribute specialized “Summer Shield” kits to doorstep champions navigating triple‑digit heat. The collaboration blends Zepto’s lightning‑fast cold‑chain delivery with The Derma Co’s science‑backed cooling formulations, creating a timely expression of brand purpose.
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The initiative kicks off with Zepto’s logistics network flagging “heat‑zone” orders—primarily in Jaipur’s busiest pin codes—and including a complimentary Summer Shield kit alongside grocery deliveries. Each kit contains a hydrating cooling mist, sunblock stick, and nourishing hand cream, all formulated to soothe heat‑stressed skin. Recipients are surprised with a “You’re Our Hero” note featuring The Derma Co’s co‑founders’ signatures, turning an ordinary grocery drop into a heartfelt gesture.
Across social channels, Zepto and The Derma Co share “Rider Diaries”—short documentary clips where delivery partners recount grueling midday routes, battling scorching roads and suffocating traffic. They demonstrate how the Summer Shield products offer instant reprieve: a spritz of mist that feels like stepping into air‑conditioned shade, a swipe of sunstick that deflects UV rays without greasiness, and hand cream that restores moisture after handling hot packages. These authentic stories underscore the campaign’s empathy-first approach.
To extend impact, The Derma Co hosts pop‑up “Cool Stops” at key delivery hubs. Branded tents offer shade, water stations, and product refills—plus free skin consultations from resident dermatologists. Riders can learn quick skin‑care checks, discover best practices for prolonged sun exposure, and even customize their kits with favorite formulations. Zepto drivers report these stops feel like a mini‑festival, boosting morale and community spirit.
Internally, Zepto and The Derma Co have launched a “Summer Shield Leaderboard” to gamify distribution: branches compete to deliver the most kits, with monthly rewards of extra incentives and recognition ceremonies streamed company‑wide. This healthy competition accelerates rollout velocity and embeds social impact into each team’s KPIs.
For consumers, the story resonates too. Zepto’s app features a Summer Shield banner—users can add a kit to their own orders to support riders, with proceeds funding additional distributions. A percentage of every Summer Shield purchase goes into a relief fund for emergency rider medical support, aligning brand values with tangible community welfare.
What makes this collaboration remarkable is its seamless integration of commerce, care, and convenience. Zepto’s hallmark speed ensures kit freshness, while The Derma Co’s formulation expertise guarantees efficacy. Together, they transform a routine delivery into a moment of recognition and relief for Jaipur’s delivery heroes—proving that real impact can arrive in 10‑minute windows, packaged with purpose and compassion.
