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Campaigns
Godrej Creates Buzz with AI‑Driven Eon Velvet Premium Refrigerators

Godrej Creates Buzz with AI‑Driven Eon Velvet Premium Refrigerators

Prakhar May 19, 2025 0 42

Godrej & Boyce’s Creativeland Asia‑crafted campaign spotlights Eon Velvet AI refrigerators—adaptive...

Campaigns
Mother Dairy Salutes Mumbai’s Maternal Soul with ‘Aai Jaisi Mumbai’

Mother Dairy Salutes Mumbai’s Maternal Soul with ‘Aai Jaisi...

Prakhar May 19, 2025 0 34

Mother Dairy honours Mumbai’s selfless, resilient spirit in “Aai Jaisi Mumbai,”...

Campaigns
Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH Blitz

Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH...

Prakhar May 2, 2025 0 89

Mother Dairy rolls out vibrant ice-cream billboards and bus-shelter ads across Delhi...

Inside Edge
Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands Queue

Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands...

Prakhar Apr 28, 2025 0 76

Navi Mumbai International Airport pre-sells 70% of its ad inventory before June...

Business Spotlight
Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH Campaign

Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH...

Prakhar Apr 28, 2025 0 55

Q-commerce pioneer Zepto unleashes its SuperSaver OOH blitz across 11 metro and...

Campaigns
Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide Impact

Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide...

Prakhar Apr 22, 2025 0 72

Smartphone brand Infinix deploys micro‑billboards in city hotspots, delivering targeted...

Campaigns
Plum Bodylovin Unveils Innovative Scented Billboard in Gurugram Buzz

Plum Bodylovin Unveils Innovative Scented Billboard in...

Prakhar Feb 25, 2025 0 45

Plum Bodylovin and SW Network launch an innovative scented billboard in Gurugram,...

Campaigns
Uber and London Gatwick Join Forces to Make Airport Travel Feel Like Home

Uber and London Gatwick Join Forces to Make Airport Travel...

Prakhar Jan 20, 2025 0 45

Discover Uber's ‘Almost There’ campaign with London Gatwick, blending humour and...

Campaigns
Knauf India Takes Off with Nationwide Airport OOH Campaign

Knauf India Takes Off with Nationwide Airport OOH Campaign

Prakhar Jan 18, 2025 0 47

Knauf India launches a creative airport OOH campaign, showcasing innovative building...

Campaigns
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Welspun’s New Ad with Akshay Kumar: A Fun Take on Home Comfort

Welspun’s New Ad with Akshay Kumar: A Fun Take on Home...

Sumit Rawat Sep 19, 2024 0 71

Welspun, an modern home answers corporation, has released a witty campaign presenting...

Campaigns
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Magicpin's Latest OOH Campaign Tempts Consumers with a 'Threesome' Offer

Magicpin's Latest OOH Campaign Tempts Consumers with a...

Sumit Rawat Sep 16, 2024 0 70

magicpin, India's third-largest nourishment conveyance app, has propelled a provocative...

Business Spotlight
Havas Media India Secures Muthoot FinCorp's Media Mandate

Havas Media India Secures Muthoot FinCorp's Media Mandate

Sumit Rawat Jul 9, 2024 0 99

Havas Media Network India will manage Muthoot FinCorp’s media duties across OOH,...

Industry
Media Owners Challenge BMC's New Out-of-Home Advertising Policy

Media Owners Challenge BMC's New Out-of-Home Advertising...

Sumit Rawat Jul 4, 2024 0 62

Stakeholders criticize BMC's draft policy for lack of consultation and its potential...

Inside Edge
Delhi Municipal Corporation Orders Structural Audit Following Mumbai Billboard Tragedy

Delhi Municipal Corporation Orders Structural Audit Following...

Sumit Rawat May 16, 2024 0 76

Following Monday's billboard crash, Central Railway instructs divisional audits...

Campaigns
McDonald's Happy Bags: Turning Billboards into Upcycled School Essentials

McDonald's Happy Bags: Turning Billboards into Upcycled...

Sumit Rawat Jan 25, 2024 0 164

McDonald's India - North and East transforms marketing materials into sustainable...

Campaigns
Salaar Unleashed: A Cinematic Odyssey Beyond Boundaries

Salaar Unleashed: A Cinematic Odyssey Beyond Boundaries

Sumit Rawat Dec 27, 2023 0 67

Embark on a riveting journey with Prabhas in 'Salaar Unleashed,' a cinematic marvel...