Pepperfry Products Now on Zepto: Ten-Minute Furniture Fixes Arrive
Pepperfry partners with Zepto for 10-minute delivery, bringing home décor essentials faster than you can pick a paint swatch—convenience meets style at lightning speed.
Prakhar
From Cart to Couch in 600 Seconds
In a partnership that feels like magic for last-minute decorators, Pepperfry’s curated range of home furnishings is now live on Zepto’s on-demand platform. Whether it’s a statement cushion, a sleek side table, or ambient lighting to set the mood, Zepto’s speedy logistics promise to have your living room looking magazine-ready before your coffee gets cold. Early pilot markets in Delhi NCR and Mumbai saw orders delivered in an average of just 9 minutes and 42 seconds, proof that furniture needn’t wait for weekend trips to the store.
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Curated Collections, Instant Gratification
Pepperfry handpicked its bestsellers for instant delivery: the modular Otto sofa, Luna marble trays, and Aria LED lamps. Each item undergoes a rapid quality check at Pepperfry’s micro-fulfilment hubs, then zips through Zepto’s hyperlocal network of bike couriers. With order cutoffs every quarter-hour, customers see real-time countdown timers, adding a dash of suspense to décor decisions and nudging impulsive buys.
Seamless UX, From Tap to Unbox
Zepto’s app integrates Pepperfry’s visual search engine, snap a photo of your current décor, and AI suggests matching pieces ready for next-step checkout. Push notifications track your delivery person’s progress via live map, while in-app chat connects users to Pepperfry-style advisors for any swaps or sizing questions en route.
Marketing Momentum: Social Proof in Real Time
Influencers across Delhi NCR and Mumbai showcased “10-minute room makeovers,” broadcasting unboxing selfies, mood-board reveals, and live room tours. User-generated Reels tagged #PepperfryOnZepto spiked by 200%, with Zepto rewarding top creators with vouchers for future home revamps. Pepperfry amplified this momentum by hosting weekend Instagram Lives where interior designers reviewed fan-submitted rooms and suggested instant upgrades.
Logistics Masterstroke
Behind the scenes, Zepto optimised reverse logistics: packaging doubles as a pre-labelled return sleeve, and shippers scan QR codes to replenish local hubs. This circular design slashes exchange lead times to under 48 hours, preserving customer delight and reducing drop-offs.
Brand Synergy in Action
For Pepperfry, this alliance extends reach into impulsive buyers craving immediate style upgrades; for Zepto, it deepens its assortment beyond groceries, signalling ambition to become India’s go‑to for all instant needs. Together, they prove that in today’s fast‑paced world, home décor needn’t wait for a weekend, just a 10‑minute dash.
