Yamaha's ‘The Call of The Blue’ 4.0: Engaging New Riders

Yamaha's ‘The Call of The Blue’ 4.0: Engaging New Riders

Yamaha motor (IYM) launched the model 4 of its flagship emblem campaign, reinforcing its top class positioning in the indian -wheeler marketplace. The campaign slogan "pay attention the call now" targets to draw new bike riders.

The trendy campaign targets the youth, highlighting yamaha’s center values and worldwide heritage. It makes a speciality of appealing to customers in search of advanced performance and premium reviews inside the us of a.

Yamaha plans to develop its market share in the top class segment by way of introducing better engine displacement merchandise. The corporation is also launching customer engagement initiatives to put itself as the desired logo for indian motorcyclists.

Talking on the occasion, eishin chihana, chairman, yamaha motor india institution of agencies, stated, “at yamaha, we're extraordinarily happy with extending the pleasure of motorcycling to indian customers thru our impeccable product portfolio and immersive possession enjoy through the years. We are streamlining our strategies to the precise needs of the teenagers of today. By means of introducing the 4th edition of ‘the decision of the blue’ logo marketing campaign, we're reinforcing our emblem values by inspiring young afficionados to rouse the rider within them. We are confident that this new edition can be a achievement and will assist in strengthening our role on this dynamic marketplace, at the same time as also differentiating us from others.”

Yamaha has released a brand new movie to sell its today's marketing campaign. The movie indicates younger youngsters looking yamaha’s iconic two-wheeler models in a theatre and later seeing them on the road. It also capabilities a new "the call of the blue" anthem aimed at modern day children.