Yes Madam’s ‘Korean Glow-Up’ Offer to L&T Chief is the Ultimate Marketing Clapback
Yes Madam turns controversy into creativity, offering L&T Chief a free ‘Korean Glow-Up’ after his viral remarks on women and leadership
Prakhar
When corporate remarks meet clever marketing, brands like Yes Madam shine the brightest. The salon-at-home service just served up a masterclass in witty comebacks by offering a free ‘Korean Glow-Up’ to L&T Chief AM Naik—a bold response to his controversial comments about women prioritizing beauty over leadership.
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The controversy? Naik’s remarks suggesting that women avoid top leadership roles due to beauty concerns sparked debates across the internet. While many took to social media to express their opinions, Yes Madam decided to let humour (and skincare) do the talking.
In a tongue-in-cheek marketing move, the brand announced that it would offer Naik a complimentary Korean Glow-Up session, ensuring he could experience firsthand what a little self-care feels like. The campaign instantly went viral, with social media users applauding the sharp wit and timely execution.
Why Does This Campaign Work?
Smart & Sassy: By tackling a controversial remark with humour, Yes Madam flipped the narrative in its favour.
Perfect Timing: Jumping on trending topics keeps the brand relevant and engaging.
Empowering Message: The campaign highlights modern women’s choices while staying fun and lighthearted.
This move isn’t just a marketing win—it’s a moment of brand brilliance. At a time when brands often avoid controversy, Yes Madam embraced it with humour, confidence, and a bit of skincare magic.
