We are striving for a circular economy and long-term sustainability: Apollo Tyres' Vikram Garga

Garga, Group Head, Marketing - APMEA, spoke extensively at the Pitch CMO Summit Delhi 2023 about how Apollo Tyres was making its manufacturing renewable with the use of cutting-edge technology.

Jun 16, 2023 - 15:54

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We are striving for a circular economy and long-term sustainability: Apollo Tyres' Vikram Garga

An exceptional selection of brand CEOs, marketing mavens, and industry professionals shared their experiences, views, and ideas at the Pitch CMO Summit Delhi 2023. Vikram Garga, Group Head, Marketing - Asia Pacific, Middle East Africa (APMEA), spoke about Apollo Tyres' environmental efforts and innovations during a spotlight session.

"When it comes to the automobile industry, it is critical for us to understand what is going on around us."

"The largest tyre dump yard can be seen from the air, so can we call it the 8th wonder of the world?" Garg asked, speaking about how taking care of the environment was critical for sustainability. What are we doing as an industry to address this issue? Apollo Tyres has been working very hard in terms of circular economy, sustainable raw material supplies, collaborating with partners, ensuring that our production is renewable, and using cutting-edge technologies, all of which will help us achieve carbon neutrality by 2050."

He discussed how the company was utilizing technology and other techniques to decrease waste and protect the environment, as well as how Apollo Tyres was developing new products to reduce fuel waste and save the environment. "In the mobility space, we've all heard of Ev-isation. We were among the first companies to create tyres for electric vehicles, two-wheelers, and four-wheelers. "We developed that technology to create truly EV-ready vehicles," he added.

"I'd also like to discuss how we discover products before purchasing them." We also offer an e-commerce platform for 'purchasing online and fitting offline' at Apollo Tyres, which is designed to help customers choose the proper items. One of the most significant advances that we are witnessing is the digitization of existing tyre records; we have established a digital app called 'Avolve' that provides end-to-end tyre management services. Today, we can gather more than 50 data points for a tyre using our software Avolve."

You can see the entire session here: