Tag: Marketing Advertising India

Campaigns
Cadbury Celebrations gets AI to sing the 'Happy Birthday' song

Cadbury Celebrations gets AI to sing the 'Happy Birthday'...

Cadbury Celebrations presents an innovative twist, using AI to melodiously sing...

Inside Edge
Disney Star pitches ICC WC Co-Presenting at Rs 118cr for TV, Rs 150cr for Disney+ Hotstar

Disney Star pitches ICC WC Co-Presenting at Rs 118cr for...

As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs;...

Campaigns
Himalaya Purifying Neem Face Wash demonstrates why it is known as the "OG pimple solution."

Himalaya Purifying Neem Face Wash demonstrates why it is...

The campaign focuses on the relationship between mothers and their adolescent daughters...

Campaigns
Eveready Torches honours everyday heroism

Eveready Torches honours everyday heroism

Ogilvy created the advertisement

Campaigns
Earn more than money, promises Flipkart Seller Hub in its latest brand campaign

Earn more than money, promises Flipkart Seller Hub in its...

The film concentrates around the idea of demonstrating the benefits of partnering...

Inside Edge
Signs of Nandani Creation Madhuri Dixit has been appointed as a brand ambassador

Signs of Nandani Creation Madhuri Dixit has been appointed...

The company intends to promote itself through outdoor marketing, in-store graphic...

Inside Edge
During PM Modi's visit to Paris, boAt's Aman Gupta was part of a delegation of young entrepreneurs.

During PM Modi's visit to Paris, boAt's Aman Gupta was...

Gupta, recognized as the e4m D2C Tycoon of the Year, has been honored for his exceptional...

Inside Edge
Kids' advertisements: Should brands learn self-control?

Kids' advertisements: Should brands learn self-control?

Following the WHO's request for restrictions on the promotion of junk food, brand...

Industry
Zomato has launched 'Breaking Bread,' a restaurant chat show series

Zomato has launched 'Breaking Bread,' a restaurant chat...

Deepinder Goyal, Founder & CEO, will present the show

Industry
Zomato has launched 'Breaking Bread,' a restaurant chat show series

Zomato has launched 'Breaking Bread,' a restaurant chat...

Deepinder Goyal, Founder & CEO, will present the show

Industry
Prime Video joins forces with the Office of the Chief Scientific Advisor to help start-ups

Prime Video joins forces with the Office of the Chief Scientific...

Mission Start Ab will feature ten early-stage grassroots entrepreneurs with a focus...

Industry
In fiscal year 2022-23, VIP Industries' advertising expenses would increase by 216%

In fiscal year 2022-23, VIP Industries' advertising expenses...

The company's promotional expenses for this fiscal year were Rs 112.51 crore, up...

Inside Edge
Kriti Sanon will be the brand ambassador for Motorola

Kriti Sanon will be the brand ambassador for Motorola

The news was made at the Motorola Razr 40 Ultra and Razr 40 launch event.

Campaigns
Vijay Deverakonda appears in a hot Wild Stone CODE commercial

Vijay Deverakonda appears in a hot Wild Stone CODE commercial

The brand film will be shown during the 2023 ICC World Test Championship

Inside Edge
Shraddha Kapoor has been named as ASICS' brand ambassador

Shraddha Kapoor has been named as ASICS' brand ambassador

The actor will be seen endorsing the footwear and women's sportswear segments of...

Industry
Why does Samsonite collaborate with personalities like Virat Kohli?

Why does Samsonite collaborate with personalities like...

Samsonite South Asia Executive Director Anushree Tainwala discusses the company's...