Xiaomi’s Redmi Note 14 OOH Campaign Wows with CGI Magic

Xiaomi India has introduced an extraordinary out-of-home (OOH) advertising campaign to highlight the durability of its Redmi Note 14 5G Series. Combining CGI technology and live action, this innovative campaign turned heads in New Delhi, Mumbai, Bengaluru, and Hyderabad. Showcased on billboards at iconic locations like Connaught Place, MG Road, Marine Drive, and Charminar, the campaign emphasizes the smartphone's toughness, designed to endure extreme conditions.

The creative execution begins with a CGI-enabled smartphone dramatically emerging from a billboard, capturing viewers' attention. The suspense escalates as a real smartphone falls to the ground and endures being run over by a vehicle. This captivating sequence triggers fear, anxiety, and ultimately relief, leaving audiences confident in the durability of the Redmi Note 14 Series.

The campaign sparked offline and online conversations, with the hashtag #RedmiNote14series trending on Twitter, reaching over 8.6 million users. Suraksha R, Marketing Director of Xiaomi India, expressed that the campaign was designed to go beyond traditional launches, blending the virtual world with reality to deliver a dynamic and engaging experience. The result is a reliable smartphone companion that matches the everyday hustle of its users.

The campaign’s success lies in its ability to merge technology, creativity, and audience engagement, making the Redmi Note 14 Series the center of attention. The smartphone is now available at retail stores and online, ready to meet the demands of modern consumers.