Parle Launches Nakli Bhujiya: Bold New Snack for Adventurous Youth!

Parle Products has launched Nakli Bhujiya, a new addition to its Parle Chatkeens range, targeting adventurous youth snack enthusiasts. The campaign tagline, “Naam Mein Nakli, Taste Mein Asli Se Bhi Asli,” encapsulates the playful yet genuine taste experience that Nakli Bhujiya promises.

In the engaging TV commercial, a tense market scene unfolds where an unlikely hero, armed only with a gulel and a pack of Nakli Bhujiya, outsmarts a group of dacoits. This narrative emphasizes how the simplest things can pack the biggest punch—much like Nakli Bhujiya. Conceptualized by Rediffusion Brand Solutions, the campaign resonates with today’s generation, who are always on the lookout for something unique.

Krishna Rao Buddha, senior category head at Parle Products, commented, “With Nakli Bhujiya, we offer consumers a product that embodies bold flavors and the spirit of fun and adventure. This innovative snack challenges the status quo, delivering a superior experience for those seeking something extraordinary. Our aim is to provide a flavorful and satisfying option that perfectly balances quality and quantity with every bite.”

Pramod Sharma, national creative director at Rediffusion, stated, “The new Nakli Bhujiya commercial is a riot. The baddies versus the cops narrative is the perfect foil for the protagonist to hijack the cross-fire into a more stinging hit—just like the Nakli Bhujiya he is feasting on. Working on Parle brands is always fun. Every product is innovative and made for the taste buds of India. Our thinking was clear from the beginning, and with inputs from Krishna Rao sir, it became bigger, funnier, and more exciting. Yeh communication Naam Mein Nakli, Kaam Mein Asli Se Bhi Asli Hai!”

Nakli Bhujiya is now available in major markets across India, including Delhi, Uttar Pradesh, Maharashtra, and Gujarat, with plans to expand availability nationwide.