VIDA’s ‘Charging Simple Hai’ Campaign Electrifies IPL Audiences with Humo

Charging Ahead in India’s Biggest Sports Arena

VIDA, Hero‑powered electric scooter brand, has seized the Indian Premier League’s massive viewership with “Charging Simple Hai,” a campaign that injects humor into the sometimes‑daunting world of EV charging. By anchoring its story in cricketing culture, VIDA transforms range anxiety into a lighthearted side‑note.

A Smile with Every Spin

The hero TVC opens on a veteran cricketer mid‑bowling action, only to glance at his phone showing his scooter’s battery warning. Quick cuts shift to a teen nonchalantly swapping a removable battery pack mid‑drive—no cables, no hunt for charging stations. The bowler relaxes, nods approvingly, and bowls the match‑winning delivery, reinforcing that “Impossible nahi, simple hai.”

Embracing Removability

Central to the campaign is VIDA’s signature removable battery technology. Close‑ups detail how riders can simply lift out a depleted pack, slot in a fresh one at home or at a VIDA station, and be on their way in seconds—no sweat, no stalls.

IPL‑Specific Touches

Between overs, custom stings show animated battery icons replacing stumps when the bowler takes guard. On digital platforms, short reels cut together fan celebrations and battery‑swap shots, while interactive polls ask viewers to choose their favorite VIDA color “between boundaries.”

Multi‑Platform Strategy

The campaign spans television, stadium LED displays, digital video ads on sports apps, and social media challenges like #SimpleChargeShot, where users mimic cricket strokes to “swap” virtual batteries on screen. VIDA ‘pop‑up’ kiosks outside stadiums let fans test battery swaps in real time, driving both experiential engagement and social shares.

Influencer Alliances

Prominent EV content creators essay “charging duels,” challenging each other to see who can swap a battery fastest—complete with slow‑mo replays and humorous commentary. Their endorsement videos underscore VIDA’s value proposition in authentic, user‑generated formats.

Driving Adoption and Advocacy

Early indicators show a surge in test‑rides at VIDA dealerships and battery‑station subscriptions. Social‑media sentiment tracks above benchmarks for positive brand mention during IPL matches, suggesting that injecting fun into functional narratives can accelerate EV adoption.

Powering Forward

By marrying cricket’s emotional peaks with the simplicity of removable battery tech, VIDA’s “Charging Simple Hai” campaign scores a six in both entertainment and education. It positions VIDA not just as an EV brand, but as a cultural partner that understands how India moves—and plays.