BK Café Combines AI and Coffee for New Year Fortunes
Uncover your 2025 fortune with BK Café's AI-powered Coffee Fortunes. Experience ancient traditions blended with tech for a fun, personalized start to the New Year.
Deepanjali
This New Year, BK Café by Burger King India is offering a unique experience that blends ancient traditions with modern technology. The café has introduced Coffee Fortunes, an innovative activity powered by AI, where coffee lovers can uncover their personalized fortunes through the patterns in their coffee foam. Inspired by the Turkish art of coffee reading, this interactive experience brings a fresh twist to celebrating the New Year.
Guests can participate by simply ordering a coffee at BK Café between December 28, 2024, and January 3, 2025. After stirring, sipping, and snapping a picture of the foam, they can upload the image to a microsite. Here, AI analyzes the unique foam patterns to reveal a customized fortune for 2025. To make the experience even more engaging, participants can share their fortunes on social media for a chance to win a free Cold Coffee.
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Kapil Grover, Chief Marketing Officer of Burger King India, highlighted the vision behind this campaign, saying, "At BK Café, we believe that every cup of coffee tells a story. This New Year, we’re taking that idea further by using AI and tradition to create a memorable experience for our guests. 'Coffee Fortunes' celebrates the magic of coffee while bringing people together to share stories, fortunes, and moments of joy over their favorite brew. It’s our way of starting the year on a positive and interactive note."
Adding to this, Pravin Sutar, National Creative Director at Leo Burnett South Asia, remarked, "With BK Café Coffee Fortunes, we’ve tapped into the universal curiosity about the future as the year begins. This campaign combines innovative technology with a tradition rooted in storytelling, transforming coffee into a fun and engaging experience. It’s more than just a beverage—it’s a way for people to uncover their fortunes and share in the excitement of the New Year.”
The campaign has sparked excitement, positioning BK Café as a destination for both delicious coffee and unforgettable experiences. Don’t miss your chance to stir, sip, and discover what 2025 holds!
