Shubman Gill Joins Bowlers For Heartwarming Pet Nutrition Campaign Across India

In a campaign that’s winning hearts across India, Bowlers, the trusted dog nutrition brand from Allana Pet Solutions (APS)- a division of Allana Consumer Products Ltd (ACPL) is celebrating the special bond between pets and their parents. The brand has welcomed cricket star Shubman Gill as its new brand ambassador, marking a milestone moment in pet care marketing and setting the stage for a new era of mindful, science-backed pet parenting.

Cricket and Companionship: A Parallel of Bonds

The campaign cleverly draws a heartfelt parallel between the world of cricket and pet parenting. In a playful twist, Shubman Gill steps into the shoes of a bowler, not a batsman, using this iconic partnership to symbolize how pets are “bowled over” by their families’ love and care. Just as every bowler relies on a batsman to complete the team, every pet needs its parent for nutrition, companionship, and a healthy, fulfilled life.

In its launch film, Bowlers weaves in cricket’s universal appeal, using it as a metaphor for trust, teamwork, and unconditional support- the same virtues that define the relationship between dogs and their devoted owners.

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Shubman Gill: Voice of India’s New Pet Parents

Cricket fans see a different side of Shubman Gill in Bowlers’ campaign- one that resonates with the aspirations and values of Gen Z and Millennial pet parents nationwide. His ideals of discipline, high performance, and excellence mirror Bowlers’ own commitment to quality, safety, and animal wellness.

Shubman Gill, Skipper, Indian Test Cricket Team, shares:
“Just like athletes depend on optimal nutrition for peak performance, our pets deserve balanced, science-backed food to live healthier, happier lives. I am thrilled to join Bowlers in inspiring a new era of mindful pet parenting across India.”

A Multi-Touch Campaign for a Growing Pet Community

This new campaign is just the beginning. Bowlers and Shubman Gill are set to roll out immersive digital experiences, regional outreach programs, and exclusive contests offering signed merchandise, targeting pet parents from metros to tier 2 and 3 towns. The campaign will have a strong presence across OOH, cinema, and radio- plus creative sampling drives with RWAs (Resident Welfare Associations) and cricket tournaments- ensuring Bowlers’ message of balanced nutrition reaches every corner of the country.

Nitin Kulkarni, Business Head, Allana Pet Solutions, ACPL, notes:
“With pet ownership rising rapidly across India, Shubman’s influence and aspiration perfectly align with our vision- making premium, science-backed nutrition accessible and affordable. Bowlers are committed to supporting the well-being of dogs in every Indian household.”

Bowlers’ Nutrition Promise

Every Bowlers product is formulated by veterinary nutritionists and tailored for India’s climate and pet needs, crafted at Asia’s largest automated pet food plant in Zaheerabad, Telangana. From dry and wet foods for puppies, adults, and large breeds to high-protein treats like meat bars and jerky, Bowlers covers the full spectrum of balanced pet nutrition- with rigorous quality control at every step.

Redefining Pet Parenting in India

With this campaign, Bowlers isn’t just selling pet food- it’s redefining what it means to be a devoted pet parent. The partnership calls on Indians to provide their pets with the love, care, and science-backed nutrition they deserve.

By blending the excitement of cricket with real-life stories of companionship, Bowlers’ campaign with Shubman Gill is poised to inspire the next generation of pet parents- championing informed, joyful, and healthy lives for dogs across India.