Paul & Shark Ropes in KL Rahul as Chic Global Ambassador
Italian luxury sportswear brand Paul & Shark enlists cricketer KL Rahul—bringing premium, sea-inspired collections to India as part of its global ambassador cadre.
Prakhar
From Stadium Runs to Style Runsway
When Italy’s heritage sportswear label Paul & Shark needed a fresh face for its global ambassador role, it looked beyond traditional runway models and picked India’s stylish cricket captain, KL Rahul. Known for his elegant footwork on the pitch and suave off-duty looks, Rahul embodies the brand’s blend of performance-driven design and sophisticated casual luxury.
Coastal Roots, Global Appeal
Paul & Shark’s DNA draws from arctic expeditions and marine exploration—featuring premium knits, waterproof jackets, and tailored chinos. Rahul’s persona—combining athletic discipline with jet-setting flair—resonates perfectly. In the debut campaign, Rahul stands on an Italian marina, wearing a diamond-quilted parka and linen-cotton blend trousers, surveying the horizon like a modern-day explorer.
The Debut Collection: Sport Meets Sartorial
The campaign film transitions between crisp yacht decks and buzzing airport lounges. Rahul swaps his cricket whites for Paul & Shark’s “Explorer”—a technical bomber jacket with a detachable hood—and a “Navigator” ensemble of breathable merino wool polo and tapered trousers. The tagline: “Where sport meets Sartorial.”
Influencer-Led Digital Activation
On Instagram, Rahul hosts “Style Anchors” sessions—live Q&As on travel fashion, packing essentials, and mixing technical gear with streetwear touches. Fans can swipe up to shop his looks immediately, driving high-conversion “shoppable videos.”
Retail and E-commerce Synergy
Paul & Shark’s e-boutique unveils a “Rahul Edit” capsule, featuring limited-edition pieces signed by the cricketer. In select boutiques, life-size cutouts of Rahul stand next to retailer mannequins, and QR codes trigger behind-the-scenes footage of the shoot—immersing customers in the brand’s voyage from coastline to catwalk.
A Cultural Crossover
This partnership signals a shift: luxury brands embracing charismatic sports figures for elevated credibility in emerging markets. Rahul’s global cricketing footprint (IPL, India duties, overseas tours) provides Paul & Shark with instant access to diverse audiences—uniting fashion aficionados and sports devotees under a single moniker: excellence.
Final Over
By tapping KL Rahul’s star power, Paul & Shark navigates new territories—proving that high fashion and high performance needn’t be exclusive. Rahul’s journey from boundary hits to brand ambassador cements his role as a style captain, steering one of Italy’s most prestigious sportswear houses into a new era of cross-cultural chic.
