Bhuvan Bam Partners with Zomato for "Friendship Ki Band" Campaign

Bhuvan Bam has teamed up with Zomato for an innovative Friendship Day in-app campaign titled "Friendship Ki Band." This campaign allows users to create entertaining videos for their friends, highlighting the quirks and traits that make their friendships special.

The campaign cleverly plays on the dual meaning of "band," referring to both the friendship bands people exchange and the Hindi slang for "roasting." Users can choose from four types of friends: The Always Busy Friend, The Always Lazy Friend, The Lost in Love Friend, and The Always Broke Friend.

Each video will feature Bhuvan Bam's signature comedic style, delivering a playful roast tailored to the selected personality type. Speaking about the campaign, Bhuvan Bam said, “Friendship is all about celebrating the quirks and bonds we share with each other. With 'Friendship Ki Band,' we're adding a fun twist to these bonds by playfully roasting our friends in a way only friends can. I'm excited to partner with Zomato for this campaign, as it brings together food, fun, and friendship in a unique and entertaining way."