Transform Your Viewing Experience with Crompton's Trio Lights

Crompton Greaves Consumer Electricals Ltd. has unveiled its latest multimedia campaign for the innovative Trio lights range, featuring a relatable story of a cricket-loving couple whose game night is disrupted by harsh overhead lighting.

The newly launched TV commercial, crafted by BBDO, offers a light-hearted journey showcasing the transformative impact of Trio Ceiling Lights. These lights feature an innovative indirect lighting technology, eliminating glare on TV screens and creating the perfect ambiance for an immersive viewing experience.

The campaign captures the essence of everyday life, where families gather for evening entertainment, only to be frustrated by screen glare from traditional overhead lights. With Trio lights' unique "Theatre Mode," viewers can now enjoy their favorite shows without distractions, turning their living rooms into a cinema-like atmosphere.

Pragya Bijalwan, CMO of Crompton Greaves Consumer Electricals Ltd., expressed excitement about the campaign, emphasizing Crompton's commitment to innovation and understanding consumer needs. The Trio lights offer various modes to suit different activities, from work to parties, enhancing every moment with the perfect lighting.

The TVC portrays the journey of the couple, highlighting the versatility of Trio lights as they seamlessly transition between Theatre Mode for cozy movie nights, Work Mode for focused tasks, and Party Mode for lively gatherings. It emphasizes how Trio lights enrich everyday experiences, turning ordinary moments into cherished memories.

Hemant Shringy, Chief Creative Officer of BBDO India, praised Crompton's intuitive innovation, challenging the status quo to enhance consumer experiences. The campaign will be launched across television, digital platforms, and cinemas, ensuring widespread awareness of Crompton's revolutionary Trio lights range.