Pepsi Celebrates 125 Years in India with New Global Branding and Campaign
The brand has launched new global branding in India, marking a notable change in its marketing strategy and visual identity
Sumit Rawat
Pepsi, the iconic beverage brand, is commemorating its 125th anniversary in India by paying tribute to its rich history. In a nod to over a century of influence on pop culture, Pepsi unveils a fresh global branding initiative in the country. Simultaneously, the brand is gearing up to launch its latest campaign – "Yeh Dil Maange More," featuring renowned actor Ranveer Singh as its ambassador.
"Since its inception, Pepsi has evolved into one of the most iconic global consumer brands, with pop culture and enjoyment at its core," stated a company release. "'Yeh Dil Maange More' encapsulates a timeless sentiment that resonates deeply with today's generation, challenging conventions and redefining success and happiness. Pepsi embraces this spirit, championing individuality and daring dreams."
The new campaign, fronted by Ranveer Singh, aims to inspire individuals to pursue their passions relentlessly. Through captivating storytelling and Singh's dynamic energy, Pepsi encourages viewers to trust their instincts, defy societal norms, and strive for more in life.
Shailja Joshi, Category Lead at PepsiCo India, emphasized the significance of 'Yeh Dil Maange More,' describing it as a cultural phenomenon ingrained in the hearts of Pepsi enthusiasts. "Through this campaign, we celebrate our enduring connection with India and pay homage to the timeless pursuit of 'more'," Joshi stated. She highlighted Singh's role as the perfect ambassador to lead this charge, connecting with the youth and embodying the campaign's essence.
For Ranveer Singh, being part of 'Yeh Dil Maange More' holds personal significance. He reminisced about the impact of the original campaign on his upbringing and expressed excitement about redefining it for today's generation while staying true to its spirit.
The new Pepsi campaign and TVC will be extensively promoted across various platforms, including television, digital media, outdoor displays, and social media. Additionally, the refreshed Pepsi branding is now available in stores nationwide, reflecting the brand's rich legacy and dynamic future.
As Pepsi marks this significant milestone, it invites consumers to join in celebrating the past while embracing the exciting journey ahead, guided by the timeless pursuit of 'more'.
