Tata 1mg Labs has launched the 'Trust What You See' campaign

Tata 1mg Labs, a diagnostics chain of pathology labs, has launched the 'Trust What You See' campaign in collaboration with dentsu X India. The campaign attempts to highlight the precision required in processes and sample quality inspections at labs. It emphasizes the brand's dedication to providing accurate and dependable diagnostic services.

Densu X, dentsu India's media agency, developed the campaign's media planning strategy, including unique print frames to integrate the campaign film into the publications.

The campaign provides an unparalleled inside look at the world-class facilities and operations of Delhi's cutting-edge National Reference Lab. It emphasizes Tata 1mg Labs' strong quality standards for each sample. Dr. Prashant Nag, MBBS, MD (Pathology), Clinical Head, Tata 1mg Labs, outlines the quality assurance processes and addresses common questions and concerns about sample handling and processing.

"Bringing Care to Health - is at the heart of everything we do at Tata 1mg Labs," Dr. Prashant Nag remarked. We hope that our 'Trust What You See' Campaign will provide our consumers with transparency and peace of mind regarding their diagnostic needs. We aim to reassure our consumers that their samples are handled utilizing best-in-class quality standards and norms, and that their health is in good hands by exhibiting our thorough lab methods and skilled team."

"We take great pride in being a part of this initiative," said Saurabh Shrivastava, Senior Partner and National Business Growth at dentsu X. This relationship fully resonates with our network's basic values of foresight and creativity."