OnePlus India Limited Edition: Genshin Impact Inspired 'Never Settle' Milestone

OnePlus India has recently launched its 12 and 12R models, with plans underway for a limited edition inspired by the popular video game Genshin Impact, coinciding with the 10th anniversary of the brand's 'Never Settle' campaign.

Ishita Grover, the Director of Marketing at OnePlus India, discussed the campaign, the brand's marketing strategy, and its commitment to the "Never Settle" ethos. She emphasized how this spirit has driven OnePlus to remain user-centric, prioritizing the needs and interests of its community.

"Our community embodies the 'Never Settle' mantra as a way of life, comprising creators, dreamers, and trend-setters," Grover remarked. She highlighted OnePlus's efforts to engage personally with community members, actively seeking their feedback to enhance product experiences.

Regarding the Nord model, Grover described it as a youthful addition to the lineup, allowing for more experimental approaches in campaigns. She mentioned the exploration of new creative formats like animation and stop motion to resonate with the Nord's younger, quirky audience.

"Our marketing strategies focus on highlighting the unique features and benefits of each product, whether flagship, Nord, or IOT categories," Grover explained. "We aim to distinguish our products in the market by showcasing their camera capabilities, processing power, and design aesthetics."

Grover reiterated OnePlus's commitment to prioritizing consumer needs over trends, emphasizing their dedication to delivering the best possible user experience.

"As we move forward into 2024, our focus remains on keeping our community's interests at the forefront of all our endeavors," she concluded.