Tata Motors showcases Altroz iCNG on the luggage conveyor belt at Mumbai's T1 Airport

Tata Motors launched the Altroz iCNG with an outdoor ad.

Platinum Outdoor, a Madison World company that conceived and executed the Altroz iCNG outdoor campaign, has highlighted the boot space. To demonstrate Altroz iCNG's capabilities, the agency designed a unique strategy: placing the automobile on the airport's luggage conveyor belt.

"Taking inspiration from the car's main selling point, the agency visually represented the maximum amount of luggage that can be carried in the Altroz iCNG's generous boot space." The belt moved bags directly into the boot area of the Altroz iCNG with its back door open. As a visually engaging spectacle, this displayed the car's enormous storage capacity in a hyper-realistic manner. Platinum Outdoor got a real Tata Altroz iCNG from the Tata Motors factory and methodically divided it in two to fit exactly on the conveyor belt at Mumbai's T1 airport. "They strategically placed branding elements on the surrounding walls to enhance the impact of the display," according to a news statement.

"The Altroz iCNG has disrupted the CNG market with its Twin-cylinder innovation," said Vinay Pant, Chief Marketing Officer - Passenger Vehicles, Tata Motors. The increased cargo space for CNG vehicles is a significant benefit that will help to expand the industry by attracting new customers interested in purchasing CNG vehicles. We wanted to do something unique to get this word out to the public. We are thrilled to be working with Madison, who has perfectly understood the concept and transformed it into a new approach. The Altroz iCNG is the first brand in India to capitalize on this once-in-a-lifetime opportunity, capturing the attention of travelers and setting new standards in demonstrating automotive excellence. We expertly demonstrated the Altroz iCNG's outstanding boot space, creating an indelible impression on the audience's minds. We had a positive response to our first-ever marketing engagement at Mumbai airport. We aim to keep conducting creative marketing in accordance with our approach."

"Creating stellar, impactful work for our clients has always been our passion," stated Dipankar Sanyal, CEO of Platinum Outdoor and MRP. It gives us great pleasure to watch our ideas, strategies, and execution come to fruition with Altroz's ambitious and unique campaign."