Zebronics launches a new campaign featuring Hrithik Roshan

Zebronics has launched a campaign for projectors and speakers with Hrithik Roshan and in partnership with their new creative partner Collective Creative Labs.

The commercial takes an unexpected turn when an intimate moment is broken by the sound of a fart, leading to an odd twist in the plot, drawing inspiration from a memorable sequence in one of Hrithik's earlier flicks. The campaign takes a quirky and unorthodox approach by using a fart as a creative device. This ambitious and unique approach infuses the film with a sense of excitement and playfulness, making it a joyful and rewatchable experience.

Rajesh Doshi, Director & Co-Founder of Zebronics, gave his opinions on the partnership with Collective Creative Labs, saying, "Ab Home Ko Banao Home Theatre is the perfect tagline that embodies our vision." Collective Creative Labs has masterfully mixed the eccentricities of an innovative mind with elegance and reality, resulting in an enthralling advertisement that has struck a chord with the public. The firm used the characters skillfully and stretched the boundaries of the usual creative environment. Hrithik brings to life Zebronics' desire to reinvent the concept of Home Entertainment for the public by using Soundbars and Projectors in this advertisement."

Smriti Bhaskar, the creative head at Collective Creative Labs, emphasized the need of delivering a disruptive film, saying, "In today's world, where we are competing with an abundance of content across various platforms, it is critical for an idea to stand out." It must be surprising; else, it will become simply another fish in a fast-moving ocean."

When asked what makes this short unique, filmmaker Siddharth Sen stated, "This film stands out due to its bold and unconventional approach, which is uncommon in conventional advertising." Zebronics deserves credit for continually promoting creative freedom. Our objective was not to force humor, but to take the matter seriously until it became clear. The strange circumstance is what makes it entertaining, eliciting thought and putting a grin to people's faces.