JioCinema: 59 crore views on Day 1 of IPL 2024
The cumulative watch-time reached 660 crore minutes, reflecting significant engagement levels across the platform's diverse range of content
Sumit Rawat
JioCinema, the official streaming platform for the TATA IPL, has made headlines by attracting over 11.3 crore viewers on the inaugural day of the 2024 season. The platform garnered an impressive 660 crore minutes of watch-time during this period.
Commenting on this remarkable achievement, a spokesperson from Viacom18 stated, “We resumed where we left off last year, and the numbers speak for themselves – there's no better way to experience the TATA IPL than digitally. India has transitioned into a digital-first sports-consuming nation, and the record-breaking viewership figures from the opening game validate this trend. We anticipate witnessing new benchmarks being set and records being rewritten throughout the season.”
For the opening match presentation, JioCinema collaborated with six prominent consumer brands, including Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank. This strategic partnership underscores the platform's commitment to delivering a dynamic and engaging viewing experience for cricket enthusiasts across the nation.
