Tag: Marketing Campaigns

Business Spotlight
Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across Platforms

Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across...

Swiggy’s new “Pay with Rewards” feature lets users redeem loyalty points seamlessly...

Inside Edge
Tata Power Renewables’ #GreenPowerShift Ignites Earth Day Energy Rethink

Tata Power Renewables’ #GreenPowerShift Ignites Earth Day...

Tata Power Renewables’ #GreenPowerShift Earth Day campaign urges consumers and businesses...

Inside Edge
Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing Game

Scooping Up Sales: How Ice-Cream Brands Mastered the Marketing...

Leading ice-cream brands revamp campaigns with seasonal flavours, digital personalisation,...

Inside Edge
CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting Western India Reach

CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting...

The Competition Commission approves Kandhari Global’s acquisition of Coca-Cola’s...

Campaigns
Nescafé’s Decaf Campaign Transforms Panama City into Sleep-Friendly Haven

Nescafé’s Decaf Campaign Transforms Panama City into Sleep-Friendly...

Nescafé’s decaf ad helped Panama City rediscover restful nights, blending public...

Technology
AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Campaigns
“Safe Hai Toh Sahi Hai”: Canara Bank Champions Financial Security

“Safe Hai Toh Sahi Hai”: Canara Bank Champions Financial...

Canara Bank’s new “Safe Hai Toh Sahi Hai” campaign underscores secure banking practices,...

Technology
Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out Plan

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out...

Google reverses its controversial plan to phase out third-party cookies, keeping...

Campaigns
The Body Shop India’s “More Love for Less” Democratizes Ethical Beauty

The Body Shop India’s “More Love for Less” Democratizes...

The Body Shop India unveils its “More Love for Less” pricing strategy, making ethical,...

Campaigns
American Tourister’s Heartfelt Campaign Invites Travelers to Seek Meaning

American Tourister’s Heartfelt Campaign Invites Travelers...

American Tourister’s new “Meaningful Travel” campaign features emotive film stories,...

Campaigns
Lloyd’s New AC Steals Show at Mahesh-Tamannaah Get-Togethers

Lloyd’s New AC Steals Show at Mahesh-Tamannaah Get-Togethers

HUL’s Havells Lloyd launches its latest AC in a star-studded campaign with Mahesh...

Business Spotlight
Rajkummar Rao Powers Sun King’s Solar Mission Across Rural India

Rajkummar Rao Powers Sun King’s Solar Mission Across Rural...

Sun King ropes in Rajkummar Rao to champion solar-powered lighting, merging celebrity...

Campaigns
#ShahoshiRani: KKR’s Knight Golf Celebrates Courageous Women of India

#ShahoshiRani: KKR’s Knight Golf Celebrates Courageous...

Kolkata Knight Riders launches #ShahoshiRani in their eighth Knight Golf tournament,...

Campaigns
Saffola Masala Oats Scores Big with Cricket‑Season Playful Campaign

Saffola Masala Oats Scores Big with Cricket‑Season Playful...

Saffola Masala Oats hits a six with its cricket‑themed campaign—encouraging morning...

Campaigns
Flipkart’s SaSa Lele Jingle Campaign Turns Heads and Sticks

Flipkart’s SaSa Lele Jingle Campaign Turns Heads and Sticks

Flipkart’s new SaSa Lele ad jingle blends catchy Telugu rhythms and quirky lyrics,...

Campaigns
AI Actor Naisha Bose Stars in Jewellery Brand’s Futuristic Campaign

AI Actor Naisha Bose Stars in Jewellery Brand’s Futuristic...

Digital AI personality Naisha Bose fronts a luxury jewellery campaign, blending...